Four Reasons Authors along with other Creative Entrepreneurs Want to get Their Internet Marketing Percolating
Authors know they have to tell the planet regarding their books, but they do not know how you can market their and themselves “product” or services. Many authors think the word “marketing” means “advertising.” Some think this means “selling.” When authors ask me about marketing, I answer using these four points:
1) To become effective author (and business proprietor), you have to be a terrific marketer.
This explains why some really gifted authors fail to earn money business books along with other products/services. They simply can’t obtain marketing efforts aligned and focused.
These folks ought to be making gobs of cash, his or her choices are unique, amazing, and needed.
Additionally they neglect to generate earnings using their company revenue streams, for example speaking invites, school visits, and partnership partnerships. (As well as passive revenue streams they may be creating on their own.)
Simply because they never quite learn how to interact with their potential customers-or what this “target audience” even needs and wants from their store. (Frequently because other product idea who their target audience is!)
2) Marketing isn’t selling. (That’s advertising.)
Rather, “marketing” is all about showing potential customers how your products or services can solve their problem.
Read that last line again.
People will not worry about your products or services, before you enable them to observe that your products or services solves their problem.
You may think, being an author, you don’t provide a solution anybody needs. Ah, but you will. You need to simply work out how. Your target market’s “problem” might be information they have to enhance their health, their job, or relationships.
However, many people only need a strategy to their monotony. Does your book or service do this?